T!LT (Turin Is Louder Today) is not just another concert series but a social project aiming to bring different communities together “to fly beyond the boundaries of conformism, to evade conventions and enrich existence thanks to power of expression and curiosity“
The artistic direction of T!LT creates an innovative offer of alternative sounds and artistic
languages with the goal of:
• discovering and promoting innovation of global alternative music;
• stimulating European circulation of artists;
• promoting artistic diversity and career development;
• generating new audiences.
The project is funded by the European Union and realised in partnership with sPAZIO211, Jazz Ao Centro Clube and La Parceria
For 2024, our action plan will implement the artistic program with activities dedicated to artists and young professionals within the European live music industry that will include professional training, networking, discussion and roundtable actions of work to provide strategies, methodologies and opportunities for live music venues to anticipate and plan the future in the field of artist’s circulation, put concrete actions and ecological solutions into practice and stimulate good practices and effective measures for audience development.
sPAZIO211, a live music venue and cultural hub – leader of the project, located in the first periphery of one of the most important cities in Italy, will bring together hundreds of artists and musicians from around the world. sPAZIO211 is one of the most active and innovative live music venues on the Italian and European scene located in the city of Turin – a strategic hub at a geographical and cultural level.
T!LT comes to life in sPAZIO211, a place of culture and social activism, in which anyone can find participation and hospitality – pursuing a coherent and constant resistant action of relocation of human, cultural, artistic, experimental approaches. A space fueled by the reckless desire to grow and take root despite all adversities and congenital anomalies, in a socially and aesthetically complex suburb.
During 2024, we will focus on nurturing relationships and opportunities to artists and professionals to access the markets of the so-called alternative music (not mainstream, not classical, not commercial) within Italy, Spain, and Portugal thanks to our partners in the project: JAZZ AO CENTRO CLUBE, COIMBRA (PT) and LA PARCERIA, MADRID (SP).
Actions will be categorized under the following labels: T!LT ON STAGE – live music concerts and showcases T!LT ONLINE TRAINING – on line meeting sessions, panels of discussion. The project covers travel, food and lodging expenses for all selected participants. T!LT IN-PERSON TRAINING – roundtable of discussion, workshops, in-person meetings, experience on the field with free sessions, open to artists and professionals and guided by experts and influencers of the Live Music Industry to provide high value training about professional networking opportunities, insights on the market of the alternative music, theoric sessions about specific topics that will prepare artists and other music professionals to access international circuits and markets. The project covers travel, food and lodging expenses for all selected participants.
APRIL
28-30 April | TURIN:
Informal training with mentors of sPAZIO211 IN COLLABORATION WITH TURIN JAZZ FESTIVAL (for Alumni Resident in Italy)
Valentina Zanelli will mentor the alumni through the wonderful and intensive experience of the international recognized Turin Jazz Festival event during the meetings, talks, concerts and collateral events of the TJF. in collaboration with TJF, our alumni will have access to the backstage of the venues where they will be able to experience first hand the organization of an international event dislocated in several of the main venues in the city. sPAZIO211 will host the final concert of the TJF and the alumni will be involved in the logistics and production process for that day.
MAY
T!LT ONLINE TRAINING FOR ALUMNI AND BANDS
4 weeks challenge intensive workshop – The Music Manager App
Grant writing workshop (60min)
JULY
T!LT ON STAGE AND IN PERSON TRAINING FOR ALUMNI
4 to 6 July: 3 full day of in person training
+ networking dinner with artists + concerts
SEPTEMBER
ONLINE TRAINING, (60 mins each) FOR ALUMNI AND BANDS
Sept 12th: Album release strategies
Sept 19th: Contracts and tour budgeting
Sept 26th: Working with labels
OCTOBER
T!LT ONLINE TRAINING, (60 mins each) FOR ALUMNI AND BANDS
Oct 3rd: The impact of touring live music on the environment and how to reduce it
Oct 10th: The impact of live music and live venues in the community and small centers
Oct 17th: Creating a circuit between live venues in Europe
Oct 24th: Gender balance and representation on stage
NOVEMBER
T!LT ON STAGE and IN PERSON TRAINING, TURIN
CONCERTS, MEETINGS, SHOWS, NETWORKING OPPORTUNITIES
At the end of November T!LT will go ON STAGE for the days with an unparalleled program of music, conferences, networking events. 20 delegates from Europe and beyond will be attending the event and assisting to the showcases and concerts all around town to export and facilitate the circulation of the artists in program.
The bands in showcase will receive a grant to cover the expenses for future touring.
GABRIELE SINATRA
class 1995
Founder of Blue Mama Records: label and agency specialized in jazz and black music that supports emerging musical projects. Shortly afterwards he became artistic director at the Mad Dog Social Club in Turin. At the same time he began collaborating with all the main live clubs in Turin including Blah Blah, Bunker, OGR, Off Topic, Magazzino sul Po, Hiroshima, sPAZIO211 and Jazz Club. From 2021 he’s head of marketing and communication department from the historic Turin live club sPAZIO211 and at the same time obtained the Executive Master in Music Business Management at the 24ORE Business School.
VALENTINA ZANELLI
born in 1984
Manager at the service of the arts and founder of the App “The Music Manager” (https://linktr.ee/themusicmng). She’s an internationally known Music Manager Strategist and mentor for young professionals in the music industry since 2015. She specializes in development strategies for the performing arts in Canada. Her role as International Relationship Advisor for Music Market brings her to collaborate with the most important festival of alternative music and collaborates with major cultural organizations to foster the development of networks and the growth of connections between musicians and professionals in the global cultural industry.
JAZZ AO CENTRO CLUBE, COIMBRA
José Miguel Pereira is Chairperson of Jazz ao Centro Clube. He’s the Artistic Director of the festivals that JACC promotes and he also manages Salão Brazil (live music venue). Acting also as the Director of the Jazz.pt magazine, he maintains an important coordination role in other projects.
With academic formation in Social Sciences, he’s the main responsible for giving Jazz ao Centro a larger scope of activity, not only in what concerns the musical genres the association supports, but also in connection with thematic areas such as citizenship, community involvement and sustainability.
LA PARCERIA
Johan Posada Arcila. Artistic director of the Cultural Center for Experimentation and Documentation Artistic La Parcería in the city of Madrid, Spain. He is a founding member of La Parcería Cultural Association and gained extensive experience in programming and artistic direction of conference, festivals and artistic projects. Currently managing the Sonora Relations project, selected by the Madrid City Council, within aid for contemporary creation and national and international mobility 2022/2023. Resident researcher with the project “Interstices” in NOTAR 2021/2022, within MAR, platform promoted by the Reina Museum Sofía, the speakingenarte association and the Daniel and Nina Carasso Foundation.
He is part of the curatorial committee of the Gabriel García Márquez Cultural Center of the Colombian Embassy in Spain.
José Miguel Pereira is Chairperson of Jazz ao Centro Clube. He’s the Artistic Director of the festivals that JACC promotes and he also manages Salão Brazil (live music venue). Acting also as the Director of the Jazz.pt magazine, he maintains an important coordination role in other projects.
With academic formation in Social Sciences, he’s the main responsible for giving Jazz ao Centro a larger scope of activity, not only in what concerns the musical genres the association supports, but also in connection with thematic areas such as citizenship, community involvement and sustainability.
Johan Posada Arcila. Artistic director of the Cultural Center for Experimentation and Documentation Artistic La Parcería in the city of Madrid, Spain. He is a founding member of La Parcería Cultural Association and gained extensive experience in programming and artistic direction of conference, festivals and artistic projects. Currently managing the Sonora Relations project, selected by the Madrid City Council, within aid for contemporary creation and national and international mobility 2022/2023. Resident researcher with the project “Interstices” in NOTAR 2021/2022, within MAR, platform promoted by the Reina Museum Sofía, the speakingenarte association and the Daniel and Nina Carasso Foundation.
He is part of the curatorial committee of the Gabriel García Márquez Cultural Center of the Colombian Embassy in Spain.
Founder of Blue Mama Records: label and agency specialized in jazz and black music that supports emerging musical projects. Shortly afterwards he became artistic director at the Mad Dog Social Club in Turin. At the same time he began collaborating with all the main live clubs in Turin including Blah Blah, Bunker, OGR, Off Topic, Magazzino sul Po, Hiroshima, sPAZIO211 and Jazz Club. From 2021 he’s head of marketing and communication department from the historic Turin live club sPAZIO211 and at the same time obtained the Executive Master in Music Business Management at the 24ORE Business School.
Manager at the service of the arts and founder of the App “The Music Manager” (https://linktr.ee/themusicmng). She’s an internationally known Music Manager Strategist and mentor for young professionals in the music industry since 2015. She specializes in development strategies for the performing arts in Canada. Her role as International Relationship Advisor for Music Market brings her to collaborate with the most important festival of alternative music and collaborates with major cultural organizations to foster the development of networks and the growth of connections between musicians and professionals in the global cultural industry.
Funded by the European Union.
Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union and therefore the European Union cannot be held responsible for them.
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